Feb 19, 2009
Domino is only one of the magazines that are disappearing in this economic downturn. First it was House and Garden last year, then just recently Country Home, O at Home, Home, Cottage Living, and Mary Englebreit's Home Companion. The publishers are blaming the advertisers which I completely understand. It doesn't matter how many subscribers they have, if the ad revenue isn't there, it's trouble. They say it is because of the housing market but I'm not so sure I agree. There were probably just too many magazines and advertisers can only spend so much money. And tell me, how do the editors get away with stuffing Pottery Barn and Anthropologie in every issue when they never, ever advertise? If I was an advertiser, that would turn me off. Part of advertising is pay-off with editorial. At least that's how I think of it.